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Sweet Amsterdam About2019-01-14T23:44:36+00:00

How it all started..

Sweet Amsterdam started out as a food truck business in Los Angeles operated by two founders from Amsterdam. It was the only truck of it’s kind and became an instant success, which led to the expansion of a second food truck within one year. However, the founders decided that instead of scaling the food truck business, they would rather focus on expanding their most popular snack, the Stroopwafel. For those of you that are unfamiliar with the Stroopwafel, it is a famous Dutch cookie that is soft and chewy on the inside with a thin waffle layer on the outside. 

Today

Sweet Amsterdam is a Stroopwafel company aiming to change the world’s snacking habits by introducing a new generation of European guilt-free snacks for on the go!

We put a heavy focus on mindful snacking by making all our products organic and diary free as well as offer gluten free and vegan options.

In fact our Stroopwafels are “as tasty as candy bars but with sugar and calories as low as health bars”. We also prove that you can have better-for-you ingredients without compromising on flavor.

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